Awesome article! I don’t think I have read such a succinct piece of writing to define what content marketing objectively is (versus annoying Ad marketing) and why it is so valuable to a brand’s identity and success in 2018.

Cheers!!!

Sorry to be a typo-nob, but please catch & fix those minute typos to make this article an absolute banger. I am already emailing this article to my colleagues as it’ so on-point.

(For the typos, I saw ‘their’ being used instead of ‘there’ on the line: I would argue that “content marketing” has become a buzzword up their in ridiculousness with “move the needle”)

(And the final paragraph has a mistake on the line: “I would also encourage you to approach your content creation the same way you’d >apprach< product creation”)